it is not westerm media, it is the bearings of materialistic out look in the western societies. And this, precisely is why nothing is lastng in the west, this synthetic, artificial beaty is too shallow and shall not last longer. Internal beauty, on the contrary, shall be lasting longer, perhaps for ever. A shift from materials to spiritualism shall do the trick, but how, remains the question for you all. There is a joke: " Give your heart to a girl, she breaks it into pieces in moments, but give your heart to God, he mends it and makes it new".
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